Linkedin and The 8 Hundred Pound Gorilla!

I talk to people almost everyday who are either confused on how to set their profile up on Linkedin or have come up with reasons why they will NOT complete their profile.  This really is the 8 Hundred Pound Gorilla of Linkedin! Why do I call it that? Simple, so many people everyday ignore this very critical piece on Linkedin and most other social platforms, yet it sticks out like a 8 hundred pound gorilla in the room. 

So many people leave their profile unfinished and expect their efforts on Linkedin to pay off.  I have spoken with numerous Linkedin members who don’t understand why their countless hours, week after week participating on Linkedin does not pay off.  The number one reason I have found is an incomplete profile!

 
Here are eight  reasons to complete your profile:

1. Most critical is that your “Profile is your Resume” on Linkedin. This is how individuals and companies qualify & view you. See my past article.

2. A picture is worth a thousand words. Have you loaded your picture on Linkedin yet? See my recent article.

3. Tell others your specialities. By listing your specialities you can show up in keyword searches done by other linkedin members.

4. You can drive traffic to your website or blog.

5. You can show your expertise through recommendations left by others, which is one of the best forms of advertising. See my article on becoming a Expert on Linkedin.

6. A complete profile shows you as a person well versed in the internet and social changes. While an incomplete profile can communicate “old school” mentality.

7. Be found by past clients and friends. Often times past clients and friends may find you by certain keywords, your picture, employment history, or schooling.

8. Because it’s the 8 Hundred Pound Gorilla in the room!

If you are confused or frustrated, Here is a “No Cost” Linkedin Webinar that will share power strategies on building your profile along with other Linkedin secrets Strategies Webinar is hosted every thursday with different times emailed to you.  As well as access to the previously recorded.. Sign up here.

Randy Schrum
Group Facilitator of Linked Strategies

 

 

 

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The 7 Habits of Highly Successful Linkedin Members

So what makes a highly successful Linkedin member? Here is what I have discovered as not only habits, but also “secrets” of the treasure chest on Linkedin.

 

 

1. They invest their time strategically by putting fresh content on Linkedin when it’s the best time to do so. Let me explain, for me weekends are times to prepare Linkedin content, but as you will notice most collaboration does not take place on weekends. So hold the great Q/A’s, the awesome discussion topics, or the great status updates until Monday and never late Friday. Think about what your audience is doing and be strategic.

2. They use their status update to post something new every 24 to 48 hours and 80% of those updates include a link that gives a call to action. Such as signing up for your next webinar, promotions to visit your blog, or visiting your corporate website etc…

3. They answer target specific questions that are related to their target market. This is great exposure for your business that Linkedin Pros are doing everyday!

4. They change their Picture profile every two months. This creates dialogue and interaction with your network. This is another way to keep your brand in front of everyone. Pictures are worth a thousand _ _ _ _ _ (fill in the blank)

5. They answer every Linkedin email/inmail. Maybe not timely, but they never waste an opportunity!

6. They post their company events on the events application provided by Linkedin and use this as a way to measure interest and involvement for such things as conferences, webinars, or seminars.  The events application has only been recently used by Linkedin Elite, but many are beginning to wise up to its amazing potential.

7. These highly successful members have identified their target markets on Linkedin, their goals on Linkedin, and are executing their plan every single work day. Social Media can be measured, but most don’t understand how to begin measuring their Social Media efforts because they have never identified their goals for using the Linkedin space. Once you have identified your goals then you can build a measurable matrix to anaylize your efforts.

I hope you enjoyed these highlights that will help in your Linkedin efforts. To learn more Highly Successful Strategies, join me for a “no cost” webinar hosted every thursday with different times emailed to you.  As well as access to the previously recorded., register here. Not able to attend, register anyway as we will post the recording to gain access at a later date

Randy Schrum

Single most affective strategy to building professional connections online here.

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Do Profile Pictures Matter on Linkedin?

As a Linkedin member, group manager, sales professional, and potential hiring employer. I have to say that profile pictures do matter! I am amazed at the number of people on Linkedin, which is a business professional site who do not have a profile picture posted. Instead they choose to leave it empty or with some alternate pic or logo.

 

 

Here are the reasons to have a profile picture:

1. Allows your network to put a face with a name. Which is important as most people “think” in pictures.
2. It is an additional identifier of you and your brand. Again people associate “brand” often times with pictures.
3. Pictures communicate a message, is your picture communicating the right one? Putting a profile picture on your Linkedin space that is 20 years old or one less than professional does not communicate a good message.

Often times in the Linkedin space you may have a well written profile, but if you have no picture. You automatically leave viewers suspicious which requires more time many people do not have to find out more about you. In addition many will not spend ANY time to learn about you or respond to your request, as you appear to be less than forthcoming or do not take your professional profile seriously.

To learn how to put a “professional profile” on Linkedin along with other Linkedin Power Strategies join us for this “no cost” webinar here. The next webinar is August 20th 4pm Eastern. Be sure to register to learn when the next one is available.

Randy Schrum
Grow your professional network fast here.

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Linkedin makes me want to Lie, Cheat, and Steal

 So what drives me to Lie, Cheat, & Steal? It’s Linkedin I tell ya! At least that’s what I tell my wife. All kidding aside here  is why I Lie, Cheat, & Steal.

 

 

 

Lie: I lie in bed often thinking of ways to post meaningful group discussions with killer headlines. Why? Because I know when I do that my brand gets tremendous exposure and the personal messages start flying from the over 43 Millions members on Linkedin!

Cheat: During the week I will cheat every available second to some how connect or collaborate on Linkedin so my brand continually stays in front of my network and the 170 industries represented on Linkedin!

Steal: Every single time I see a great invite response, method of posting questions, great headlines on discussions, or a cool status update. My first question is, “how can I steal that and make it work for me and my brand?” after all executives from all Fortune 500 companies are on Linkedin potentially watching or observing members for their next offer of employment they want to extend!

Staying involved and aware of best practices on Linkedin can result in tremendous rewards and I think thats what drives me to Lie, Cheat, & Steal.

If you would like to learn more ways to Lie, Cheat, & Steal join us for our next “no cost” webinar here.

~Randy
Looking for a strategy to grow your connections fast? Here is the answer.

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Your answer awaits in Linkedin Questions

Okay you already know that Linkedin has 43 Million members in over 200 countries, right?  You also know that Executives from all Fortune 500 companies are on Linkedin. 

Some would say why should I ask questions on Linkedin? My question is why would you not?  Linkedin members are the best and brightest you can find anywhere.
 
So why struggle with life’s toughest business challenges, without asking for answers from the worlds brightest from Linkedin? 

Linkedin has so many benefits such as branding your professional appearance, meeting potential clients, collaboration, finding potential partners, closing deals, and posting your own unique offerings.  But the Answer/ Question section could just be the most valuable as you get to ask the worlds foremost experts your question and guess what?  They respond!   
 
Your questions can be categorized and drill downed through Linkedin’s unique filter system to get the best answers and post the most strategic questions.  This is important because those who have experience in your question category automatically gravitate to your need.    
 
Few tips on posting great questions, 

1. First, be sure you post a good question headline that grabs the audiences attention, otherwise they will look right over it. 
2. Second, be sure to describe the question effectively…don’t leave out the important details. 
3. Third, be sure to respond if the community asks for clarification. 
4. Last, always and I mean always be sure to rate your answers you receive after the question is closed. 
    

Here is a snapshot of a question I posted about asking questions on Linkedin, click on the pic to see the response.

 

  

Learn more about Linkedin and how you can benefit below.

Whether you are an entrepreneur, small business owner, an employee or looking for a new opportunity, LinkedIn is a virtual prospecting goldmine – offering an endless supply of warm leads, high value networking sources, and multiple income streams.

As the #1 “zero cost” Business Networking Site, you will not find a better ROI for your marketing efforts!

Sign up for our complimentary LI Power User Strategies and save yourself from floundering through the LinkedIn learning curve.  Find out exactly what the LinkedIn Power Networkers are doing so you can experience immediate results!

This free invite is going out to over 147,745 business professionals and space is limited so 

LinkedIn Power User Strategies –

Thursday, July 9^th at 4pm to 5:00pm EDT.

Webinar Registration Page

During this webinar, you will learn about

• Understanding LinkedIn as a Marketing Tool
• The REAL POWER of LinkedIn Networking – And it’s not connecting with old friends and co-workers!  
• The 3 LI income streams every business can tap into
• Master LinkedIn Strategies and Tactics that can increase your business by thousands of dollars each month

This program will be hosted by: 

Nathan Kievman, Author of Linked Secrets, Co-Owner of Linked Strategies on LinkedIn, and Host of the acclaimed “Inside the Mind of a Master” Podcast Series

 

 

Peter King, Co-Owner of Woovertise.com and Internet Marketer        

 

     
The lines are limited, so grab your spot here:

Webinar Registration Page

Thursday, July 9^th at 4pm to 5:00pm EDT.

See you on the call

~Randy Schrum